[ARTICLE] Renters 2029: Is multifamily ready for the Generation Z decade?

SystemSystem Administrator admin
edited August 2019 in General Discussion


  • Ruth_MaguireRuth_Maguire Administrator admin
    A really helpful article for anyone looking to better understand the mindset and expectations of GenZ. Really enjoyable read, thanks Laura.
  • Thanks for sharing !
    Gen-Z looking for a sense of community and an experience, so the branding of an apartment community is likely to attract them. For property managers, that means branding through some sort of amenity programming, like pool parties or movies, that builds a lifestyle and community connection https://utopiamanagement.com/sacramento-property-management
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