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Many thanks Will for this introduction to Digital Transformation.
As marketing & digital specialist: it has emerged that one of the pillar of Transformation journey is Customer Experience Design enabled by innovation, data, technology, teams working together with clear measurables outcomes.
In property like any industries: the value chain involves many part which can sometime work in siloes sometime forgeting interests and benefits to the end customers (ultimate value creator). The transformation journey is also a cultural shift within organisations. Property market has a transformative journey ahead with technology and innovations, but also people at the centre of this digital disruption.